Perspectives on Communication
Here is a selection:
Shaping a Post COVID-19 Narrative
The current global health situation may seem insurmountable, but at some point it will change. Right now, the story can shift almost hourly and companies are working hard to respond. But, what will that story look like on the other side of the pandemic? It won’t be...
Communications Training: Better than a Gym Membership
Around New Year’s Day, many of us made resolutions to eat right and exercise more often. (Too much champagne and cake can do that to you.) But experts say 20 percent of most resolutions are broken in by the second week of February, which means the odds are...
Get Ready for Your Close-Up: Looking Your Best on
The ubiquitous webcam is now a key tool for communicating with colleagues, clients and customers. But, do we truly understand its power? Whether it’s as a presenter on a webinar or in a one-on-one Skype conversation, a strong webcam presence can build engagement and...
Harnessing the Power of “I”
Great Expectations. Bookish Scout Finch in To Kill a Mockingbird. Sherlock Holmes’s meticulous biographer, Dr. Watson. The resolute Jane Eyre. A first-person narrator creates a sense of intimacy. We identify with the narrator and imagine ourselves...
Put on a Happy Face
Before the emoji there was the facial expression. And while there’s no denying the emoji is on trend with the global obsession over social media, the facial expression still ranks as the most powerful tool on the planet to convey ideas and emotions and connect a...
Putting the Talking Head to Bed
We hear predictions that social media will completely replace traditional broadcast news as the primary channel to reach important audiences. There may be some truth to that. Each day, social media and digital content wiggle their way further into every corner of our...
Move from Storytelling to Authorship
The word “storytelling” is all the rage in the communications world. We’ve abandoned the time-honored tradition of “messaging” and switched to swapping stories with each other. The notion is simple. The public has rejected artificial messaging. They crave authentic...
From Shakespeare to Goldman Sachs: Characters Drive a Good Story
This post was originally published on CNBC.com. The very public resignation of a mid-level Goldman Sachs executive – which erupted on The New York Times Op Ed page Wednesday – has all the elements of a rippin’ good yarn. Fans of both potboilers and highbrow drama need...